THE LANGUAGE OF CHANGE

THE LANGUAGE OF CHANGE

– Combining Sleight of Mouth with Neo-Ericksonian Hypnotic Language Patterns

Why take a class called “THE LANGUAGE OF CHANGE?”

Because Language does our thinking for us.
Most people think its the other way around – that we have a thought or a feeling and then we find the language to express it – but research shows us that that is very much the other way around. The language, or the question that we have in our mind, frames the experiences we have.  Therefore, to the extent that we can sculpt the language that our clients use, we can drive their conclusions and influence their behavior.

You could easily witness this phenomenon with the political advertising that has recently filled our airwaves. Competing political camps emphasized certain words over and over again that helped to frame the questions voters ask themselves. As an example, the Tea Party folk used the word “change” (the classic mantra of the challenger) consistently and in every quarter.  And gosh, it’s been a tough couple of years – who doesn’t want a change? So, if you walked into that voting booth on Tuesday thinking, “do I want to continue on this tough road or do I want to change?,” odds are good you wouldn’t be voting for the incumbent.

What I find fascinating is that, while most people insist that those annoying commercials are not influencing them, they use the very language of those commercials to explain their vote. As Kathleen Hall Jamieson of the Annenberg Public Policy Center put it, “if I can control the question that you ask when you walk into the voting booth, then I have your vote.”

APPLICATIONS TO PERSONAL CHANGE
If you are an influencer in any way shape or form, this applies to you. And, by the way, everyone is involved with influence, aren’t you? Whether you influence professionally (as a therapist, coach, political strategist or some other kind of salesman), or non-professionally (parent, spouse, or regular person), your ability to influence – or to recognize when you are being influenced – is directly equivalent to the quality of your life.

As a hypnotist and coach, I use these skills constantly. Frankly, I can’t imagine anyone being a coach or a hypnotherapist without a thorough grounding with these skills.

SLEIGHT OF MOUTH + HYPNOTIC LANGUAGE = INFLUENCE ON STEROIDS.
This class offers a presentation of Sleight of Mouth (each participant will get a free download of my new “User’s Guide to Sleight of Mouth” e-book to help reinforce these skills at home) AND Neo-Ericksonian Hypnotic Language patterns. Then we practice weaving them TOGETHER for a remarkably effective result.

ONE MORE THING
We also explore what happens when you take Robert Cialdini’s “Six Principles of Persuasion” from his ground-breaking book “Influence,” and use them as added influence power.

As an example, let’s imagine you’re a life coach and you have a client who is stuck and can’t get themselves to the gym regularly. Imagine that they say “I can’t go to the gym, I just have way too many things I have to get done.”

Using Sleight of Mouth you could use a pattern like the “Redefine” pattern and say “It’s not that you have too many things to get done, you’re just not prioritizing properly.” If you add Ericksonian Language patterns you could change that to: “Abraham Lincoln once said ‘It’s not that you have too many things to get done, you just need to… prioritize properly.’” (Said while shifting your voice tone to mark out the command). If you then add one of Cialdini’s Principles of Persuasion, you can add a “because” on to the end. “…it’s not that you have too many things to get done, you just need to… prioritize properly, because when you… do that now, you’ll find there are plenty of hours in a day.” (adding another embedded command in there for good measure.)

Then you could do an Ericksonian metaphor and tell them a nice story about putting big rocks in a jar first, followed by smaller rocks, followed by pebbles, to illustrate your point. You could fill your story with more embedded commands and other language patterns to really help them to make rapid change in their life.

It is powerful stuff.

A CONCERT PIANIST PRACTICES HIS SCALES
Artur Rubenstein, even at the height of his career, practiced scales every day.
He said if he didn’t practice one day, he could tell. If he didn’t practice for two days, his wife could tell, if he didn’t practice for three days, his audience could tell.

In the same way we, as change agents, must practice and master the techniques of our craft. Of course, learning mere techniques alone won’t make you a great change artist, but not mastering your art’s techniques may well stop you from achieving the goals you desire.

WHAT YOU WILL RECEIVE:
In addition to your free download of the new “User’s Guide to Sleight of Mouth,” you will also receive a printed manual with all the Sleight of Mouth patterns, Neo-Ericksonian Hypnotic Language Patterns and the six Cialdini principles.

If you are a hypnotherapist or use language in any way for persuasion, you’ll want to be there. This class is fun. This class is hard. This class is both at the same time.

It offers tons of information in far too short a time and gets you working hard to really get some of these skills under your belt. AND it also shows you how you can take all this stuff and practice it at home and “out in the world” so that you can integrate the power of language into your real life.

The tuition to this class is only $397.
The value is priceless.

Join us!

You’ll be glad you did.