The “Because Frame”

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The “Because Frame”

Ericksonian Hypnotic Language Patterns As pointed out by Dr. Robert Cialdini is his excellent book “Influence,” the word ‘because’ has an almost magical persuasive effect on people. It lends emotional credibility to whatever goes before it. “You can use this pattern and have a tremendous effect, because people love to hear reasons for things.” “You may find that it is …

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